digital signage

Businesses always look for new ways to connect with customers and outshine their competitors. One such powerful tool gaining momentum is digital signage. This is an electronic display like an LED or projection screen. It delivers business important information, ads, and queue messages to customers. Thus, this makes the perfect customer experience with reduced wait time for the service. In this guide, we will explore the benefits & applications of digital signage across industries, which shows transformative power.

Digital Signage

A digital signage system displays digital content, such as images, video clips, text, & menus, for advertising, information sharing, or entertainment in public spaces. It serves as a vital communication channel, which engages the customers through displays, media players, & voice solutions. This technology creates convenience for businesses to engage with customers and helps to reduce the wait time. 


The following are the main components:


Displays at Counters

  • Counter screens are placed at service counters to provide customer information like unique ticket number for the queue.
  • These screens are very clear and bright, making them easy to see in bright indoor lighting. This ensures messages are always clear and easy to read.
  • Strategically positioned to engage more customers during transactions.
  • Updating content to show current promotions can be done fast and simple. This helps lessen the requirement for physical promotional materials.

Displays for Waiting Rooms

  • Options are available in sizes from 32 to 52 inches to fit various spaces and needs in waiting rooms.
  • These screens are capable of presenting different types of content, like videos, images, and texts, serving various informational and entertainment needs.
  • Digital signage may be installed on walls, hung from ceilings, or placed on standalone structures to guarantee visibility to all in the waiting room.
  • These digital screens help to share up-to-date real-time info with customers in waiting areas.


Qwaiting Display Application

  • A simple app for scheduling and managing content, like promotions and informational videos.
  • Offers the ability to change display content in real-time, perfect for queue management or broadcasting urgent messages.
  • Provides templates that may be customized to fit brand guidelines to create professional-looking content.

Voice Announcements

  • Use sound to share ticket announcements, promotions, and other messages with the audience. 
  • It helps more people get information when they are not able to look at the display screens.
  • Use digital signage to talk to customers and guide them so they know when it’s their turn. 

Advantages of Integrating the Digital Signage

We have listed the top benefits of using digital signage on your premises. 

Real-time Updates


Real-time updates can improve communication in all industries, from shops to offices. This keeps people up-to-date and engaged. When digital signs link to queue systems, they display real-time queue updates. This means any changes in the queue or wait times are shown right away. However, by using such a system, you may lower customer hassle and build trust. These displays show you real-time queue updates. You can see the number of people ahead, your expected wait time, and service speed. Thus, this simplifies the whole process and makes it easier to understand and use.

Enhanced Engagement

Digital signage is a great way to share info like business ads, promos, or important queue announcements. Its interactive and multimedia features really grab people’s attention, boosting engagement. This helps customers feel more connected to brands, making their experience memorable. The dynamic content on digital screens adds an interactive touch, making communication more engaging. In short, it’s an effective way for businesses to make a lasting impression on their customers and build a good reputation image.

Targeted Messaging

Digital signage allows you to precisely target the content to specific audiences or locations, which increases the impact of your messaging. However, you may tailor the content to suit the demographics, & preferences of viewers by using data insights. Whether you’re showing off products to shoppers, sharing event details at a conference, or highlighting menu specials in a restaurant. Targeted messaging means your communication hits the mark, boosts interest, and gets results.

Industries Where Digital Signage Can Be Used

The following are the sectors where digital signage plays an important role. Let’s start reading.


digital signage in healthcare

Digital signage in healthcare facilities can not only provide patients with essential information like health tips, and wayfinding directions but also improve hospital patient flow management process. This helps to display real-time wait times from where patients can better plan their visit, which reduces frustration. Also, it can display important announcements, and emergency procedures, improving overall patient experience and communication efficiency


In schools, colleges, and universities, digital signage serves multiple purposes. For instance, these displays are useful for informing students about their schedules and campus events. Also, it helps to showcase student achievements and promotes academic events. Thus, it improves communication between staff, students, and visitors, which makes information more engaging.


digital signage in supermarkets

In supermarkets, digital signage is used to advertise specials, guide shoppers, and aid in queue management. Supermarkets may reduce perceived wait times & optimize staff allocation for faster service by displaying queue wait times and directing customers to available checkout lanes. It may also facilitate real-time updates on pricing & promotions, which enhance the shopping experience and drive sales.

Hotels and Restaurants

Digital signage in hospitality locations may welcome guests and promote services. Also, it is useful for better queue management. For example, in restaurants, digital displays can inform waiting guests about their queue position or table availability, which improves customer satisfaction levels.


Digital signage in Airports

Digital signage at airports can showcase flight information, boarding announcements, and directions. It can also display ads from airlines and shops, along with safety messages. Furthermore, it helps passengers move through security and boarding procedures more efficiently by managing queues. Ultimately, it is useful in enhancing their travel experience.

Concluding Remarks

To conclude, if you want to improve your customer flow management, you need smart digital signage software to communicate with waiting customers. It includes dynamic displays and voice solutions to keep customers engaged and informed. Qwaiting, a leading queue management system provider, offers high-quality digital signage software with features such as custom design templates, content management, scheduling, and ticket announcements. Our software can help simplify your queue management and enhance the customer experience. Contact Qwaiting for a reliable digital signage solution to improve your customer flow management.

Written by

Lucas Mia

Content Writer